Turbocharge your list building with PPC

I have some disturbing news for you - if you don’t collect the email addresses of people who are clicking on your ads, then you are losing out on a whole boatload of extra revenue you could be earning. Seriously, you’re just leaving it right there on the table for someone else to take! The internet has made it easier and cheaper than ever before to keep in touch with people using email,... [Read more]

Expand your PPC empire

Once you have a successful campaign then you are going to want to expand your empire. And to do this, you basically have three different options: Option 1) More keywords: If you did your keyword research to start with then you probably had a reasonably big list of keywords that you had to trim down to just some good ones to start a small campaign - can you use any of the others now? What about finding... [Read more]

How to boost your Adwords quality score

One of the most common problems you’ll face while starting out in PPC is understanding Google’s “Quality Score”. If your ad and website do not conform to their guidelines and requirements, they will “slap you”. This means that they will increase your cost per click to prohibitive levels… virtually forcing you out of the game (or making you lose a lot of money). ... [Read more]

How to write killer PPC ads

If keywords are the most important part of your campaign then the ad has to be the second most important part as this is what gets your viewer to click through. You only have a small space to type the ad in, a total of 85 characters split over three lines, trust me, writing ads can drive you crazy! So how do you write a good ad? Well I don’t like hard work, I prefer to work smart not hard, so I’d... [Read more]

Adwords: Keyword matching types explained

Ok so by now, you probably have a pretty good list of keywords figured out. But you also need to know how to enter them into Adwords for the maximum effect. There are 3 different ways to enter keywords into your Adwords account: 1) Broad matching 2) Phrase matching, and 3) Exact matching [Read more]  Read More →