I have some disturbing news for you – if you don’t collect the email addresses of people who are clicking on your ads, then you are losing out on a whole boatload of extra revenue you could be earning. Seriously, you’re just leaving it right there on the table for someone else to take! The internet has made it easier and cheaper than ever before to keep in touch with people using email, it can even all be automated using autoresponders so you can set up emails and they are sent out automatically to everyone who joins up. But still people avoid it, I understand,... [Read more]
Once you have a successful campaign then you are going to want to expand your empire. And to do this, you basically have three different options: Option 1) More keywords: If you did your keyword research to start with then you probably had a reasonably big list of keywords that you had to trim down to just some good ones to start a small campaign – can you use any of the others now? What about finding more? Try to think ‘outside the box’, if someone is looking for a grass seed maybe you could sell them your ‘Green grass miracle food’, if someone... [Read more]
One of the most common problems you’ll face while starting out in PPC is understanding Google’s “Quality Score”. If your ad and website do not conform to their guidelines and requirements, they will “slap you”. This means that they will increase your cost per click to prohibitive levels… virtually forcing you out of the game (or making you lose a lot of money). Here are 7 quick tips to boost your quality score and avoid getting slapped. 1. Get your CTR up by split testing your ads A high CTR is critical to show Google you deserve... [Read more]
If keywords are the most important part of your campaign then the ad has to be the second most important part as this is what gets your viewer to click through. You only have a small space to type the ad in, a total of 85 characters split over three lines, trust me, writing ads can drive you crazy! So how do you write a good ad? Well I don’t like hard work, I prefer to work smart not hard, so I’d say as the first point of call you should look at the ads that are currently running. They have probably been tested for a while now and that ad you are seeing is the result... [Read more]
Ok so by now, you probably have a pretty good list of keywords figured out. But you also need to know how to enter them into Adwords for the maximum effect. There are 3 different ways to enter keywords into your Adwords account: 1) Broad matching 2) Phrase matching, and 3) Exact matching Broad Match means you enter in the term blue widgets without anything round it. Google will then show your ad for anything containing those two words, in any order. So your ad will show up when a person searching google types in any of these phrases: * Blue widgets * Where can I buy some... [Read more]
