Once you have a successful campaign then you are going to want to expand your empire. And to do this, you basically have three different options:

Option 1) More keywords:
If you did your keyword research to start with then you probably had a reasonably big list of keywords that you had to trim down to just some good ones to start a small campaign – can you use any of the others now? What about finding more?

Try to think ‘outside the box’, if someone is looking for a grass seed maybe you could sell them your ‘Green grass miracle food’, if someone is looking for a toaster maybe you could sell them the full kitchen appliance set you have?

Go back to the keyword tools and type in related keywords and see if it sparks an idea off for you to explore. Experiment, you’ll soon get feedback from people by them either ignoring your ad or clicking through and buying and you can adjust things as necessary then.

Option 2) More products:
If you are selling your current products well then maybe you should add some new ones into the mix? Expand your current range or go into a different market?

Find what people are searching for online, check out the competition and then decide if you think you can compete based on your current conversion rates etc.

If you are an affiliate this is much easier as you can just go out and grab a load of different affiliate products and try to sell them, if they sell well you keep promoting them, if they don’t you ditch them. If you actually have to buy the stock that makes it riskier.

As a merchant what you could do is find an affiliate product you can promote instead, see if it sells, then if it does get your own stock and start to sell it using the same ads which you now know work!

Option 3) More PPC networks:
That’s right, there are a load of other PPC networks out there similar to Adwords, none quite as sophisticated which can be a bonus or a boon depending on how you look at it, but it is a quick way to double your traffic!

Current estimates put Google at owning anything from 50 – 70% of all the searches on the internet, that leaves MSN, Yahoo and various others to pick up the rest. So are they worth it? Of course! If you have a campaign that works on one network then there is a good chance it will work on others – instantly giving you access to more traffic and more profits!

Here are the main networks you should consider once you want to expand:
* MSN adcenter
* Looksmart
* SearchFeed
* Yahoo Publisher’s Network
* Miva Network