I have some disturbing news for you – if you don’t collect the email addresses of people who are clicking on your ads, then you are losing out on a whole boatload of extra revenue you could be earning. Seriously, you’re just leaving it right there on the table for someone else to take!
The internet has made it easier and cheaper than ever before to keep in touch with people using email, it can even all be automated using autoresponders so you can set up emails and they are sent out automatically to everyone who joins up.
Once you have a successful campaign then you are going to want to expand your empire. And to do this, you basically have three different options:
Option 1) More keywords:
If you did your keyword research to start with then you probably had a reasonably big list of keywords that you had to trim down to just some good ones to start a small campaign – can you use any of the others now? What about finding more?
One of the most common problems you’ll face while starting out in PPC is understanding Google’s “Quality Score”. If your ad and website do not conform to their guidelines and requirements, they will “slap you”. This means that they will increase your cost per click to prohibitive levels… virtually forcing you out of the game (or making you lose a lot of money).
If keywords are the most important part of your campaign then the ad has to be the second most important part as this is what gets your viewer to click through. You only have a small space to type the ad in, a total of 85 characters split over three lines, trust me, writing ads can drive you crazy!
So how do you write a good ad? Well I don’t like hard work, I prefer to work smart not hard, so I’d say as the first point of call you should look at the ads that are currently running. They have probably been tested for a while now and that ad you are seeing is the result of all that testing.
Ok so by now, you probably have a pretty good list of keywords figured out. But you also need to know how to enter them into Adwords for the maximum effect.
There are 3 different ways to enter keywords into your Adwords account:
1) Broad matching
2) Phrase matching, and
3) Exact matching
Make no mistake about it, if you are running a keyword led campaign then your keywords will have more impact on your profitability that anything else. As I mentioned before then I know of people making thousands and thousands of dollars a month off just ONE keyword phrase.
So what is a keyword or keyword phrase?
A keyword is just a word that you think someone would type into a search engine either to find a product like you are selling, or just to find information on a topic related to what you are selling. I like to call it a keyword phrase as it will usually consist of multiple words like, ‘How to fish for Salmon’, but you’ll typically see them just referred to as keywords (some people call them ‘long tail keywords’).
Affiliate marketing is where you direct traffic to a site and when someone purchases something then you get a percentage of that sale. Or it could be an action that you get paid for like getting them to sign up for a free trial. If you’re new to affiliate marketing, you may want to start by reading our “Affiliate Marketing 101” guide.
Thousands upon thousands of people are trying to use Adwords to make money using this method with varying levels of success, I know of one affiliate making $1000’s a day from just one keyword and one ad!
